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Integrated Marketing Communications

Business Administration > Undergraduate Programs > Integrated Marketing Communications

Courses

Major Requirments

BSAD 480
Graduation Project I
BSAD 481
Graduation Project II
COMM 301
Introduction to Mass Communication
MKTG 403
Integrated Marketing Communications and PR
MKTG 470
Marketing Strategy
MKTG 417
Digital Marketing
MKTG 302
Consumer Behavior
MKTG 303
Distribution Channels Management
MKTG 305
B2B Marketing
MKTG 307
Marketing Research

Major Electives

MKTG 303
Distribution Channels Management
BSAD 490
Selected Topics in Business
BSAD 499
Independent Studies in Business
MKTG 302
Consumer Behavior
MKTG 402
Customer Relationship Management
MOIT 303
E-Business
MKTG 309
Sales Management and Growth Marketing
MKTG 401
International Marketing
MKTG 409
Advertising and Visual Identity Designs
MKTG 418
Service Marketing & Customer Experience