Integrated Marketing Communications

This major provides comprehensive knowledge about marketing and communication strategies that help companies create a unified and seamless customer experience. Emphasis will be placed on marketing strategy, social and digital marketing, consumer behavior, customer relationship management, communication and public relations. Jobs as E-commerce and Digital Marketing Specialist, Sales and Marketing Consultant, CRM specialist are in-demand as companies all over the world strive to maintain a competitive edge in today's globally competitive environment. Candidates should demonstrate media communication, collaborative, and creative thinking skills.