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Marketing Management

Executive Master of Business Administration (EMBA) > Remedial Courses > Marketing Management
Course ID:
MKTG 601

Program:
Executive Master of Business Administration (EMBA)

Level:
Post graduate

Semester:

Credit:
2 Cr. Hrs.

Description

This course exposes students to the fundamental and emerging concepts of marketing, the analytical tools used and the “language” of marketing in both industrial and service organizations. Topics include the 5 Cs of marketing analysis (Company, Customers, Competition, Collaborators, and Context), the STP marketing process (Segmentation, Targeting, and Positioning), and the 4 Ps marketing mix (Product, Price, Place, Promotion).