On December 21st, the Business School proudly hosted a very interesting talk held by Mr. Walid Elshishini - Regional Creative Director and Co-Founder Memark – at its premises in class of MKTG 301 (1&2) and via Zoom from 12:30-1:30 pm. Mr. Elshishini guided our Business School students on how to professionally launch a new brand amongst the clutter by showcasing real cases on how brands managed to successfully create awareness and brand impression. This talk has helped NU Business students to visualize the market needs and bridge the gap between what is learned and what is implemented in the business world.
Mr. Elshishini guided our Business School's Students on how to professionally launch a new brand amongst the clutter. He showcased real cases on how brands managed to successfully create awareness and brand impression.
Who is Mr. Walid Elshishini?
"After 22 years of work experience in the field of branding and advertising, I can say that I am totally addicted to generating ideas, creating stories, leading creative and talented teams, witnessing the magic of collaboration with my colleagues, branding products-corporates-people-countries and creating wealth through ideas and engagement. When I founded Memark as a branding agency with a focus on building strong brands, I didn’t think of the plenty of problems I would face in the Egyptian or the Arabian market because I know very well that success comes after winning these challenges. My biggest dream is to work on a big project with massive numbers of Egyptian Creative people to re-brand Egypt."