As part of our belief in bridging the gap between academia and the marketplace, The Business Administration School hosted Ms. Mireille Barsoum on the 12th of April who is a Strategic Marketing Professional with a continuously evolving expertise and currently the Marketing Director at Raseedy for e-payments, and adjunct professor at the Department of Journalism and Mass Communications at the American University in Cairo to share with our students the case of AMAN E-Payment's Brand Development Process.
Ms. Barsoum made sure to support our students to practically work on their brands and develop a Go-To-Market Plan for new brands while showing each step that AMAN for E-Payments went through from the Idea to the Brand Launch. We wish all our students from the Brand Management - MKTG 304 class a great energetic kick-off for their project.